I try to articulate all our product where and when it makes sense. I am not looking to achieve what Toy Biz does with the [Marvel Legends] line. I assume the core consumer is a collector. So with that in mind, I want the consumer to be able to interact with the figure. Some companies do this by adding action features, some by capturing a moment or a pose that is some how iconic or memorable for the source material; for me, I want people to be able pose the figure how they want and then repose it--I wasn?t going for an articulation count, I was going for articulation that counted.
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